Every executive I speak with wants an “AI strategy.” Yet when pressed on what that means, the conversation quickly devolves into discussions of GPT-4, automation tools, or whether to build or buy. This is the AI strategy paradox: focusing on the technology rather than the strategic problem it should solve.
Start with the Problem, Not the Solution
AI is a capability, not a strategy. The question isn’t “How do we use AI?” but rather “What strategic challenges could AI help us address?” This reframing changes everything.